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Season 2
Ep. 23 - Guy How - Life is stories: lessons from a violin shop

In this episode Nick, Stefano and David chat with Guy How, creator of the unique How Violins “experience shop”, on changing the culture in an old-fashioned field towards customer orientation in a way that everyone feels seen. Have a listen for insights into

  • Radical transparency and being seen by the customer
  • Using coaching skills to reveal the customer’s stories
  • Not running life at the pace that technology dictates
  • “Nice uncertainty” and “not knowing in a good way”
  • And focusing on what brings joy in work.

Please contact us if you would like to be a guest, have a suggestion for a guest or give feedback to the team at

Music: Spark Of Inspiration by Shane Ivers